In Japan, Willcom Inc. is carrying out the location service with PHS to help guard the safety of young children and senior citizens. But the service till today has reflected several insufficiencies including slow reaction to search demand, complicated terminal operation for the young and the old. The “DOKA IRUKA mini” developed by Ubqtus Corporation is designed professionally to fulfill the safety and security need for young children and senior citizens and all aspects are taken into consideration to facilitate the use of the location service and the terminal itself.

1. Company Profile     
   
   

Ubqtus Corportion is a safety and security provider, which was established in October 2005 in order to provide location information service “DOKO IRUKA”. The company is carrying out development and sales of product as well as service by itself, while outsourcing the manufacture process. The first generation of “DOKO IRUKA” was marketed in March 2006, and the greatly miniaturized “DOKO IRUKA mini” was firstly marketed in October the same year.




2. Service Outline of “DOKO IRUKA mini”

“DOKO IRUKA mini” provides safety and security service by informing users‘ location to guard the safety of young children, senior citizens and women. Three most important functions of “DOKO IRUKA mini” are listed here.

1. Walking Mode

Pressing the bottom in center of the terminal to demand the location information sent to the preset email address (on PHS handset, mobile handset, or computer terminal). Map of the location can be visited with a simple click of the URL sent to the preset email box of a receiving terminal. Pressing the bottom again on arriving to the destination will allow an arrival notice, together with the i nformation of moving trace sent to the preset email address.


2. Informing on Leaving Area

Once the terminal is away from a preset area, location information will be sent to the preset email address and walking mode will start automatically.

3. Emergency Informing Function

Once the emergency informing switch is on, alarm will start to buzz and emergency mail will be sent to the preset email address immediately. Emergency mails will be kept sending to the preset mailbox unless the receiving party released it.

Besides the above mentioned functions, other basic functions including location search and receiving confirmation that enables simple communication are enhancing the model’s overall performance. To own and to use a “DOKO IRUKA mini”, an initial investment to a terminal that costs JPY9980 and a payment of the contract commission of JPY2835 is needed, Although the receiving party needs to pay separately for communication service, “DOKO IRUKA mini” users will only need to spend JPY1200 per month regardless of how many times location searches being made.

3. Background of “DOKO IRUKA mini” Service Birth

It is a pity but young children and senior citizens are sacrificed in various accidents in Japan. As a father, Mr. Minori Doi, who became the president of Ubqtus Cooperation later, worried about Japanese society and noticed that there wasn’t a telecom service that could provide protection and sufficient guard the vulnerable while was affordable for the public yet, He then met with President Murata of CSC Co. Ltd. and talked about his puzzlement. With the confidence given by the latter that all technical and cost problems can be solved, Mr. Doi started planning on his enterprise with the birth of this particular service.

4. Reasons for Choosing PHS

The service is carried out on Willcom’s PHS network and is operated by making use of the “My ACCESS Service” provided the former-mentioned MVNO, CSC Co. Ltd. Because keeping monthly cost reasonable will greatly help the expansion of the usage of “DOKO IRUKA”, PHS becomes the only choice to make the thorough flat-rate of JPY1200 per month possible. Since the objective users are young children, the absolutely low electromagnetic wave of PHS becomes another important point to enable safe use of the service.

5. Possibility in Future

In future, we hope to popularize the network and develop the business markets to guard the safety of individuals in maintenance industry and sales businesses, The system has already been adopted widely by taxi companies to allot taxi resources efficiently. Inquiries from various aspects concerning various topics are received.

On the other hand, the next generation DOKO IRUKA is under development, which has activated the function to receive email in text form and the function to make simple answers like yes or no. These new functions are to improve the users&rsquo convenience and are expected to make better contribution to the society.