3. ASTEL Group
Outline of ASTEL Tokyo Inc.
ASTEL Tokyo Inc. was established on September 12, 1994, and has commenced
its services as of October 1, 1995, after obtaining a permission as the
Type I telecommunications business on January 31, 1995.
The company's name "ASTEL" is an acronym for "Advanced Style
of TELecommunications" while conveying the nuance of "tomorrow's
telephone" (as "tomorrow" in Japanese is "asu")
at the same time.
ASTEL Tokyo's service area covers nine prefectures including Japan's capital
city, Tokyo, which are approximately 11% of the total area of Japan and
34% of the population.
There are 10 ASTEL group carriers in every region, capitalized by long distance
carriers, general trading firms, electric power companies and local interests.
Although an independent business entity, each of those carriers will work
together to provide quality services across the country.
Features of ASTEL's Communications Services
While ASTEL's PHS (Personal Handy-phone System) will initially provide mobile
telephone services, it intends to lead the multimedia era by providing a
variety of the services to match users' needs, including video and data
communications. ASTEL aims to realize ideal communications services where
users are able to communicate at "anytime, anywhere, with anyone."
Network Configuration
There are broadly two types of PHS network configuration: the NTT network-dependent
type and the independent network type/NTT network-connection type. The former
type will use NTT's existing ISDN and the latter will use independent network
of NCCs. ASTEL Tokyo Inc. has initially started its services on October
1 with the NTT network-dependent type, but will in the future switch to
joint network of both types, allowing it to provide users with more independent
and flexible rates and services.
Among those group companies, there are, however, some operators that will
commence their services with independent-type network. Roaming services
and interconnectivity among those carriers with different network configurations
will be realized in the near future.
Wide Service Areas
All of ASTEL's cell stations will make the best use of the existing infrastructure,
i.e., utility poles, railway stations and so forth, owned by shareholders
companies, and, to provide users the maximum convenience, it will cover
service areas as broad as possible giving priorities to locations such as
railway station buildings and business quarters where the communications
needs for PHS are high. Based on those policies, it plans to set up approximately
60 thousand cell stations by the end of FY1995.
Presently, ordinary cell stations have transmission power of 20 mW covering
a radius of 150-200 m*. However, for those lower traffic areas, 100 mW cell
stations will be adopted to cover broader areas.
Sales Network
Considering that the usage of PHS is mainly for personal use, ASTEL group
is establishing a wide range of sales networks utilizing convenience store
networks, and cellular telephone outlets owned by shareholders such as general
trading companies.
* In open site, 20mW-output PHS cell station can be connected to PHS terminal
at the distance of 300m.
Major features
Moderate pricing
Available inside the building plus underground shopping mall
Because of low power consumption, batteries last longer than cellular
phones
Compact and light in size
Outline of the specifications
Good sound quality and difficult to intercept
Deals with sound plus data communications
Available while walking